Knowledge Management Essay Example | Topics and Well Written Essays - 2500 words

Knowledge Management - Essay Example In order to efficiently control people who comprise the desired tacit knowledge, it is fundamental to take into consideration their cultural and social values, likings and dislikings, feelings and eagerness’s for creating new knowledge (Asian Foundation, 2008). The paper includes the recognition and analysis of knowledge management as a crucial component in organisational progression and also the importance of managing the people who deal with managing knowledge in the organization as well as the effect of wrong culture on reducing the effectiveness of knowledge management. Significance of Knowledge Management in the Organisational Context Knowledge management is one of the most critical arguments in this world of globalization. It is famous both in the industry and the information research world. In reality, an individual deals with huge amount of data and information but these do not become knowledge unless certain value is found out of it. For this reason, knowledge managem ent is required. Knowledge management deals with the processes of acquiring, creating and sharing knowledge and cultural and technical justifications that can substantiate them. Knowledge management is the collection of numerous technologies of information that are used to simplify the gathering, organizing, alteration and transformation of knowledge among employees. Knowledge management has both benefits as well as limitations. The various advantages are focused in a brief way. In every organization, there is need to find the specific knowledge which can be utilized by individual’s for future requirements. This would rather help to gain more knowledge in a short time frame. Besides, the other crucial aspect is the ability of all individual employees to use the organization’s knowledge and... The intention of this study is knowledge management as one of the most critical arguments in this world of globalization. It is famous both in the industry and the information research world. In reality, an individual deals with huge amount of data and information but these do not become knowledge unless certain value is found out of it. For this reason, knowledge management is required. Knowledge management deals with the processes of acquiring, creating and sharing knowledge and cultural and technical justifications that can substantiate them. Knowledge management is the collection of numerous technologies of information that are used to simplify the gathering, organizing, alteration and transformation of knowledge among employees. Knowledge management has both benefits as well as limitations. The various advantages are focused in a brief way. In every organization, there is need to find the specific knowledge which can be utilized by individual’s for future requirements. Th is would rather help to gain more knowledge in a short time frame. Besides, the other crucial aspect is the ability of all individual employees to use the organization’s knowledge and experiences in their own way so that it can be helpful in the path of life. Moreover, another significant point of concern is availability of the knowledge, at exact time and in right manner so that it can be transmitted according to the needs. Thus, knowledge management enables an organisation to gather required information for reference in any point of time by any employee.

Basis of the first phase of your overall MC plan Essay

Basis of the first phase of your overall MC plan - Essay Example Marketing communication is a process which helps the marketers to communicate information’s like product related information to potential consumer segment. They utilise this method to convey information about product value, existence, and benefits associated with it. It encompasses one of the four elements of the marketing mix. Designing an effective communication process provide marketers an opportunity to attract, create urge, persuade, and remind about the existing brands of a company. In recent times, the scope related to marketing communication has increased. Marketers are using various unique method and techniques to create awareness of their products (Yeshin, 1998). The marketers have to integrate different aspects related to marketing communication to derive maximum benefit from the implementation of any such plan. In the process of developing a marketing communication plan for a product Lemon, lime flavoured beer a zero based marketing communication plan is prepared (Belch, 2003). A zero based marketing communication planning process provides a marketing communication planning team of an organisation, the necessary understanding of what kind of tools are to be utilised while preparing a plan. In this process a particular year’s situational analysis is conducted (BSA Marketing, n.d.). Also SWOT analysis and communication objectives analysis help in preparing a proper planning according to the desired need. In the beginning of this process, key marketing communication related problems are identified. In the next step, by using various marketing communications tools, solutions are searched for the problems. In the given context also, for devising a marketing communication plan for a new brand, a complete situational analysis along with SWOT analysis has to be conducted. The plan also has to prepare keeping in mind the communication objectives. In the first phase of preparing a marketing communication plan, a target audience for the intended product